Google's update on ads abuse in apps and SDKs

Google's update on ads abuse in apps and SDKs

Google's update on ads abuse in apps and SDKs

Quick Facts - 

  • Google gave there update regarding ongoing investigation in their security blog post.
  • Google removed two apps from the Play Store because of the ongoing investigation which discovered evidence of "app install attribution abuse".
  • Google discovered evidence of app install attribution abuse in 3 ad network SDKs.
  • Google Ads SDKs were not utilized for any of the abusive behaviors mentioned above.
  • Google's investigation is ongoing and additional reviews of other apps and third-party SDKs are still underway.

This was all triggered after the original BuzzFeed report found eight apps which have been exploiting user permissions as part of an ad fraud scheme, according to research from app analytics and research firm Kochava, which was shared with BuzzFeed.

BuzzFeed Investigation -

"BuzzFeed News reported last month on an ad fraud scheme that tracked user behavior in dozens of Android apps to generate fake traffic and steal advertisers’ money. Google estimated close to $10 million was stolen from it and its partners, and subsequently removed many of the apps from its Play store."

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